When I was a kid, I always believed that the ultimate car of cars was the Pontiac Firebird Trans Am. First it was Burt Reynolds in “Smokey and the Bandit.” Then it was David Hasselhoff in NBC’s “Knight Rider.” I just thought that car got better and better. For me, there was nothing more exotic than a Trans Am.
It is a strange thing to watch the passing of an 102 year-old American icon. Yet that is what is happening with the Pontiac brand of General Motors (GM). GM announced this week that it is shutting down its Pontiac brand in order to “concentrate resources on its remaining, strategically more important brands: Chevrolet, Buick, Cadillac and GMC trucks” (see report from MSNBC.com). A 102 years is a pretty good run for a company, but it is now over.