United CEO response to United Express Flight 3411. pic.twitter.com/rF5gNIvVd0
— United (@united) April 10, 2017
By now you have all heard about the United Airlines fiasco involving the violent removal of a ticketed passenger. I won’t rehash the whole story here (although I did get a first person account from my colleague John Klaassen who was seated right in front of the removed passenger; see the guy in the orange shirt here).
After videos of the incident went viral, the CEO of United released a statement claiming that passenger had been “re-accommodated.” This neologism has been widely mocked—especially since video footage of the incident had already been seen by half the world by the time the CEO released his statement. It was as if he was saying, “Don’t you believe your lying eyes. We merely re-accommodated him.” After two days, it’s pretty clear that nobody is buying this glaring euphemism.
But as “re-accommodate” is poised to become the word of the year, I thought it might be useful to make one usage note. Technically speaking, this passenger’s removal would not have been a re-accommodation even if the man had decided to deplane voluntarily and without incident. Why?
While the Urban Dictionary has already updated its lexicon, The American Heritage Dictionary (AHD) still does not have an entry for re-accommodate. However, AHD does have entries for “re-” and for “accommodate.” Entry 3.b under “accommodate” says that the word means “to provide for; supply with something needed.” The prefix “re-“ denotes “again” or “anew.”
Since the accommodation in question is airline passage from Chicago to Louisville, the United CEO’s term re-accommodate would mean to provide passage from Chicago to Louisville again. But this is precisely what did not happen. One cannot re-accommodate unless they have first accommodated, which United of course did not do.
Bottom Line: The CEO’s euphemism would have been inaccurate no matter how the passenger had been deplaned. And I have a hunch that because this incident has become so notorious, the CEO’s intended meaning for this term is likely not going to be the one that makes it into AHD. The meaning reflected in the tweet below is mostly likely the one that will stick.
— Joe Thomas (@joethomas73) April 10, 2017