I wonder how many of you have invested time and money into a certain technology only to find that technology eventually to become obsolete. If you are a Nook owner and have been building a Nook library, chances are that you’ve invested in a technology that will very soon go the way of the Dodo. It was only about five years ago that hand held video cameras were still all the rage (remember Flip Video Cameras?). Those too have largely been replaced by smartphones. The technological ecosystem seems to be in a constant state of flux with devices and technologies coming and going all the time. How do you keep from wasting money on items that are here today but gone tomorrow?
If you’ve ever asked that question, then Farhad Manjoo of The New York Times has some sage advice for you. He says that the key is to “avoid betting on the wrong horse.” How do you do that?
When you decide what to use, you’ve got to play every tech giant against the other, to make every tech decision as if you were a cad — sample every firm’s best features and never overcommit to any one.
He suggests four ways to make sure that your technological investments actually have some longevity.
1. Buy Apple’s hardware
2. Use Google’s services
3. Buy media from Amazon
4. Bet on connectors like Dropbox and Evernote
Manjoo explains why each of these strategies is important in your technological investments. If your productivity depends at all on such technologies, I highly recommend that you read the rest of his article.