I love Starbucks coffee. I have to say, however, I have been to some stores recently that are a little bit less Starbucky than their 1990’s forebears. According to the report above, Starbucks has sold out to the man. It has replaced baristas with machines, has mass produced locations, and has compromised its ambiance with retail space. These changes over the last few years are the explanation for some of its less-than-stellar stores. The changes also explain why ma and pop coffee shops are making a comeback in certain areas.
What do you think? Is Starbucks losing its luster?