Wall St. 24/7 produces a list every year of brands that will soon go the way of the Dodo. Previously, they predicted the demise of Blockbuster and T-Mobile, and so a lot of people pay attention to their forecasts. “When I saw, I reflected upon it; I looked, and received instruction” (ProverbsÂ 24:32). The list of terminally ill companies is below. But first, here are the criteria they use to assemble the list:
- A rapid fall-off in sales and steep losses.
- Disclosures by the parent of the brand that it might go out of business.
- Rapidly rising costs that are extremely unlikely to be recouped through higher prices.
- Companies which are sold.
- Companies that go into bankruptcy
- Firms that have lost the great majority of their customers
- Operations with rapidly withering market share.
Here is the 2012 list of brands that meet one or more of these criteria and that are predicted to fail in the near term:
1. Sony Pictures
2. A&W Allâ€“American Food Restaurants
4. American Apparel
6. Sony Ericsson
7. Kellogg’s Corn Pops
9. Soap Opera Digest
Read the rest of the report here.