He pastored Good Street for over 50 years and was widely regarded as the master of the “whooping” style of preaching. Whooping is a style of black preaching that begins slowly then builds to a crescendo with fervor and the musical repetition of key phrases and intonations. Rev. Cleophus LaRue, a professor of homiletics at Princeton Theological Seminary says that “He did it better than anybody in the 20th century.”
If you’ve never seen whooping before, you really should take a moment and watch the following video. It’s an experience.