Mark Joseph over at FoxNews.com reviews the movie-made-for-faith-audiences, “Evan Almighty.” Joseph gives an excellent post-mortem of a movie that did not do near as well as its hawkers had hoped. The best line from the review: “It’s one of the worst cinematic miscalculations this side of Ishtar.” In case you didn’t know, the “Ishtar” comparison is the Scarlet “A” of Hollywood. If your movie gets compared to “Ishtar,” you’ve got a lemon on your hands. You can’t get any lower than “Ishtar.”
Here’s a little more from the review:
Once again the chatter from Hollywood is how, despite another earnest and sincere attempt to make a movie for “those people,” the elusive faith-based audience that came out to see the Passion of The Christ has once again failed to turn out en masse for a movie thought to be tailor-made for them. The problem with such an analysis is that it’s not unlike making a movie featuring blackface and wondering why the African-American audience isn’t interested. . .
Between one of the characters noting with confidence that God is “in everything” (an idea that many religions hold to, but not the Christian one) and the notion that the Judeo-Christian God is primarily concerned not with sin, salvation and redemption but with encouraging “acts of random kindness,” it was clear that if reaching a faith-based audience was the goal, this one was off by a mile.
Then there was the show-stopper: when, as the credits rolled, “Noah” held up a replica of the Ten Commandments, then turned it around to reveal an 11th Commandment, “Thou Shalt Do The Dance.” For at least some Americans that may have been the last straw that cemented the film’s descent from screwball religious comedy to sacrilege.
But that’s assuming they made it inside the theater. It’s likely that others simply stayed away when ads appeared before the film’s release depicting “Noah” in a Marilyn Monroe pose, complete with a windblown “skirt” he was trying desperately to keep down.
Joseph is on to something here. Even for Christians who didn’t see the movie, the ads were patronizing enough to keep us all away.
I recommend reading the entire review:
(HT: Justin Taylor)