Comments on: Much Ado about Tebow…Nothing

By: » Epilogue on the Tebow Ad | Denny Burk

» Epilogue on the Tebow Ad | Denny Burk — Thu, 18 Mar 2010 01:40:29 +0000

[...] people have wondered whether Tim Tebow’s Superbowl Ad really accomplished anything. I know I had my doubts. But apparently those doubts were unfounded. [...]

By: Donald Johnson

Donald Johnson — Mon, 15 Feb 2010 15:27:07 +0000

http://backporch.fanhouse.com/2010/02/12/tim-tebow-commercial-lowest-rated-of-super-bowl/?icid=main|htmlws-main-w|dl5|link5|http%3A%2F%2Fbackporch.fanhouse.com%2F2010%2F02%2F12%2Ftim-tebow-commercial-lowest-rated-of-super-bowl%2F

Supposedly gets last place, in the eyes of some.

By: David

David — Thu, 11 Feb 2010 16:06:46 +0000

I agree that it was a bad advertisement. This was confirmed by USA Today’s AdMeter rating of #54 out of 63 Super Bowl ads. However, it did rate highly in Tivo’s Super Bowl ad research, and USA Today had a postgame article about how much buzz the ad generated. I still judge it to be a questionable expenditure of $2-3 million.

By: Lucas Knisely

Lucas Knisely — Wed, 10 Feb 2010 14:43:55 +0000

While the ad itself may have been lacking in boldness and clarity, the pre-Super Bowl press got their message out, probably on a higher scale than the actual commercial by itself.

By: Travis Hilton

Travis Hilton — Tue, 09 Feb 2010 22:14:30 +0000

Denny, that one was an improvement without the silliness. But still, a lot of money and effort for a muffled message.

By: Brian Krieger

Brian Krieger — Tue, 09 Feb 2010 20:05:18 +0000

Interesting ad push in Atlanta:

http://www.lifenews.com/state4798.html

I actually don’t agree with calling abortion clinics racist (even given the roots of PP). I do, however, agree with identifying them as they are. Money makers. It’s a profit taking industry. As such, it doesn’t care who comes in, and, thus, I would say that blacks would apparently be a target demographic. Or so that’s my narrow minded view of life.

By: Derek Taylor

Derek Taylor — Tue, 09 Feb 2010 18:42:36 +0000

The Tebow ad was intended to echo a much more effective ad that was created by a Catholic advocacy group last year:
http://www.youtube.com/watch?v=V2CaBR3z85c

That ad was deemed offensive.

I guess any pro-life ad that is effective is also deemed inappropriate and/or offensive.

By: Denny Burk

Denny Burk — Tue, 09 Feb 2010 16:43:46 +0000

Travis, I agree with you. The ad was ineffective as a pro-life ad. There was another more serious version of the spot that Focus decided not to run: http://www.youtube.com/watch?v=je0lYPUvTZc.

In any case, I don’t think either of them are all that effective. You have to go to the website and watch the interview to see a more effective pro-life statement.

By: Travis Hilton

Travis Hilton — Tue, 09 Feb 2010 13:04:23 +0000

Our family’s response was the same as yours. Subtle is a polite way to describe it. Perhaps they did the best they could if thier goal was to fit in with the tone of the average super bowl commercial. I just thought the choice of the tackle was like an over-the-top sermon illustration- it takes away from the intended message. However, the argument by NOW was that this promotes violence was ridiculous.

By: Lucas Knisely

Lucas Knisely — Mon, 08 Feb 2010 15:55:49 +0000

Did anyone see the response by Planned Parenthood?

http://www.youtube.com/watch?v=utcxpuHF7jg

Sean James and Al Joyner are featured. I wonder if they know the statistical ratio of African American babies that are aborted, and if they did would still feel the same way after such a sobering and sad reality.

During President Obama’s state of the union address he said America should seek “freedom and dignity” wherever it can. How about we start with the smallest human life form: the unborn.