Thanks to Justin Taylor for reminding us of this word from John Piper about self-promotion. Amen to everything Piper says here.
Our aim should never be self-promotion, but Christ-promotion. We want to influence as many people as possible with the message of the gospel. Seeking this kind of influence is good. But even in all our Christ-exalting influence, we have to be wary of ourselves. We are sinners and prone to wander.