The Wall Street Journal has an interesting piece on the progress of Google+ since the big roll-out last year. The bottom line is that it’s not doing very well. Google likes to boast that they’ve had 90 million users sign-up since its launch last June—which at first blush sounds really impressive. But it turns out that people are simply signing-up for the service and then spending little to no time on it. The crucial stat is not how many users there are but how much time users spend on the network. When you look at that stat, it paints a pretty grim picture for Google+.
The graphic to the right tells the whole story. It shows the average minutes per visitor to social-media sites in January 2012. Facebook has the lion’s share of the market at 405 minutes per user. Google+ is dead last at 3 minutes per user. Google+ has less time than MySpace! Ouch! How would you like to be the guy at Google that has to answer for that stat?
What surprises me is that these other social-network sites even register on the radar. Tumblr and Pinterest? What’s that? I know LinkedIn from the 100 invitations per day to join from people I haven’t seen since high school. But these others are apparently really popular, yet I have no clue what they are or what their utility is. I think I can be content without finding out.
In any case, it’s an interesting read if you’re into this kind of thing. Read the article here.
(HT: Steve Watters)